Reasons, seasons, lifetimes

Who ever said that dreams may never come true, got the whole point wrong. Does dreaming turn you into a floating-above-the-ground type of breather ? Judging by The 4Th Floor's and the rest of the creative minds field of work, we are actually boosting up the "make.believe" process. What is "make.believe" ? It's Sony's "Color like no other" follow-up campaign. I bet you all remember the Bravia commercials with the bouncing balls on the streets of San Francisco or the "color-exploding-buildings". 

Recently, The 4Th Floor had the honor of creating a commercial draft proposal for Sony's "make.believe" campaign in a pitch held by Eyeka. 

After long brainstorming sessions and several brief analysis, we chose the "Color Hunter" concept for our video and this would be the long story short : 

"This is a story about a passionate painter. To keep the passion alive, the painter allows herself an imaginative journey to seek inspiration and the right colors every time she is planning to begin a new painting. Her journey starts in front of a blank painting and then continues "inside" it. Everything around her is full of color, but not any color is the right one for a certain painting. The chosen colors she is "hunting" for are the RGBs. After finding the right colors she comes back in the reality she started from : in front of the painting, and then she begins her new masterpiece by contouring the first spot : a green dot (the metaphor of the activation of her insightful imaginative trip and also the Sony dot that makes real the dreams you believe in).  Shot with Sony cameras. Actors : Anda & Cristian. Script by The 4Th Floor, Editing & Production by The 4Th Floor and Istvan Nonn, Music : "Marbri" by Marius Pop (free of rights), Musical arrangements by : The 4Th Floor and Marius Pop"

...and here is the result we are so proud of, in spite of the harsh weather conditions and the short deadline. It was worth it all the way. Until next time, just enjoy thinking about your dreams :)