Objectified

...and what about design ? What about it ? I often ran into questions like these. I never got the reason why, after explaining about a particular design aspect in The 4Th Floor's works (and I bet this is not the only case, you probably ran into them also), the following question that pops out is : "why's it so expensive ?". I guess, because nothing comes for free in this world, I keep saying to myself. Dumb answer you might say, but what other suitable answer would satisfy someone who always wants to see the final product delivered. It's like he refuses to believe that there is actual sweat and talent and work hours, various creative approaches and most of all that omnipresent passion that became your inner life drive. I know that passion for being concerned about pixel-like details or colors, or even angles, for being really focused on following the aesthetic principles of contexts and situations, might seem unmeasurable or uncategorized, thus unsuitable to have a value. This assumption will always be the climax of being wrong in my opinion. There is always a small example that always pops out in my head on such occasions : how will people look at you when you show up at an important meeting in a sharp suit with your shoelaces untied ? Everyone will expect you to trip and fall down. It's common psychology, and, most of all it always works. My conclusion through this example would be : take your time to analyze your need to be in the spotlight, with all eyes on you, those eyes always looking for that small detail you forgot to repair and give it the proper finish. Try to picture that those eyes are your consumer's eyes and from time tot time, in the back of the room, the eyes of your competitors. If this makes you sweat a bit, don't panic, take a deep breath...there's no guns pointing to your head...Only eyes

Update on branding Chilian Services

Further identity works for our client, Chilian Services : stationary

When small things make you fell and think big

I bet all of you felt great when achieving things in your life that you've longed for. Those tiny gestures or behaviors that may have no meaning for some people, yet a tremendous one on others. Yeap, I'm talking about those aspects of life that make you feel you're sitting on the top of the world even for a short time. 

Today I felt that my life as a normal person, as a friend, as a professional, or, even, as a common passing by individual, got a well deserved boost. And what I mean by this is that I finally got my E.U. trainer's degree. This means much more than words could explain. It's another mean of expressing my passion for advertising and the creative industry. It's a new chance of extending the building process of my dream as a constantly growing professional and, last, but not least, it's a chance of showing how proud I am being part of this work field, a way of giving back some knowledge to those who choose or have already chosen the path I, a few years ago, took. 

Today's exam was hard, serious and extremely rewarding. It all began with a written knowledge test which "took" us through each and every chapter of the last week's training. But, the really fun, yet hard part was the presentation part : team training simulation on a team-chosen topic. We had to present in front of a specialized jury a training session. The topic our team chose were build upon planning and creative strategies (objectives, training methods, creative strategies, achieved skills, exercises, role plays, case studies and evaluations). It all took 2 hours. Some of the best 2 hours of my life I might say. 

This was another worthy example that sums up the mantra I always "preach" on behalf on my passion : just enjoy thinking. Today, during those 2 hours, I did that on a high level. See ya out in the wild ;)

Miracles may happen from time to time

Starting my new way as a freelance creative a while ago made me realize the infinite possibilities the world offered. I was trained as a "team spirit" individual. I cared and got involved in every team I've been part of since I joined the advertising industry. 

I've often been asked in the past year how do I manage working without a team, how can I do everything by myself. Errrr...wrong. Being a freelancer does not mean being alone in the creative process. My perspective on this matter is rather large, than narrow. I like to think that my team or the team I'm part of could be anyone from this world... and I'm honored of working with such a team. The only condition : passion. 

I managed to meet and work with exceptional people since I've started being a freelancer. Exceptional passionate people together with whom we've accomplished big things sustained by big ideas. 

A while ago I met Catalin from Davidsign for a coffee and chat. He's an experienced graphic and interior designer. The first meeting was also, on my behalf, the decisive meeting. Long talk, great laughs. Passion for quality services and high standard working process met at the same table. 

In the past week we've managed together as a team to put up a great concept and presentation for a major pitch. Yesterday we presented the concept in front of the client. No matter what the pitch decision will be, I'm really proud of being part again of a great small team amongst which I have to mention Istvan and Cristi.

So far so good, I, personally, enjoy thinking all day long as a team member, as a freelancer, as a common being, as a friend, even as a competitor in this uncertain "branding life" experience.